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Latest Blog & Articles
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Thought Leadership: Creating Influence and Credibility
When a business is considering contracting or partnering with your company, they want to know that you will be able to adequately support and deliver the promised product and services. In addition, decision makers feel more confident saying yes to an executive or business who is considered a thought leader in their field. In the…
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Growing a Quality Marketing & Sales Database
From a sales and marketing perspective, the pressure of building and maintaining a quality sales and marketing database can be intense. For existing businesses, there are challenges associated with poor database hygiene (i.e. the database is not kept current or it is corrupted by dumping or merging old data). For a new company, starting a…
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Steps for Building a Revenue Model & Forecast
The question is often asked about the process and level of detail required for building a revenue model and business forecast for an existing business, a start-up and/or investor. Although each practitioner has their own methods, the following is a general summary of the steps: